The niche includes everything from banner ads to keyword searches, search engine marketing, e-newsletter design, e-mail blasts and site experience, a trendy way of saying site matters, said Jones, the CEO who talks with her mother by video chat and reads The New York Times on her iPhone, often in airports.
"I want an experience that does not contain any frustration, as little friction as possible," she said. "I have always said, don't make it hard for me to give you my money.'"
Important when you consider buying products online ranks No. 4 on Jupiter Research's list of the top 10 activities done online.
Reading e-mail is No. 1. .
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